Convincing calls to action often make impressive claims.
While clever CTAs that hook your readers are worth trying, don’t lose sight of the fundamentals. It’s all in the acronym: Calls to action should … inspire action! If your audience can’t tell what they’re clicking on, your CTA isn’t functioning as intended.
“Make the call to action clear and easy to respond to. Make certain you provide a clear response mechanism for those people who want to go further. Make it easy to sign up or express interest to buy something.” Once you figure out what you want people to do, then you can . Just remember: in some channels you must pick between certain CTAs pre-selected by the channel operator. For example, social media channels such as LinkedIn have a list of approved CTAs to choose from. But, if you’re able to be creative with your CTAs, it’s worth experimenting with different approaches. A/B testing CTAs in your digital marketing is a great way to see what works best for your audience. In , we’ll often test a more straightforward CTA against something a little more creative, to see how each option performs. Interestingly, our more creative call to action examples tend to perform better! This could be because our audience is made up of marketers who are used to seeing the same old CTAs and are intrigued by something they haven’t come across before. This version of the Call to Action for a recent email marketing blog performed better than the alternative by about 10x. CTAs that point to results and inspire the imagination can often pay off in your marketing efforts. CTA stands for call to action. It’s the piece of your content that gives the audience something to do next, after reading your perfectly constructed marketing email, blog, web page, etc. The CTA can be a link, or a button, or a phone number to dial. A call to action is a persuasive statement that encourages the audience to take a specific action or change their behavior. It often serves as a powerful concluding element that motivates readers or listeners to engage further with the content, whether that's by taking steps toward a solution, reflecting on a particular issue, or making a decision. It's essential in guiding the audience toward desired outcomes and plays a critical role in effective communication across various forms of writing and speaking.
How is the call to action technique used in a persuasive essay?
This Call to Action Example, “Succeed at Email,” didn’t perform nearly as well as our other option. It’s a little more straightforward, but it all comes down to audience. Our list of marketing professionals might have found this option a bit too straightforward to pique their curiosity.
A call to action can take up different forms:
I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.
Call to action examples from AdEspresso
The Call to Action Example above, “Out of This World Deliverability,” performed (again) about 10x better than the more straightforward version, below.
Does Your White Paper Have a Call to Action?
It’s interesting to note that, theme or not, the Call to Action example above promises a certain result, whereas the version below promises an example, but doesn’t suggest what kind of results the example illustrates.
Design and generate call-to-action buttons in minutes.
A call to action in writing is a statement or phrase that encourages the reader to take a desired action. It can be found in various forms of writing, from persuasive essays to marketing materials. In essence, it’s the part of the content that tells the reader what you want them to do next, whether it’s to believe a certain viewpoint, make a purchase, sign up for a newsletter, or engage in another specific behavior.
Tip: check your call to action against the LIFT Model (see below).
Audience Engagement: The act of capturing and holding the attention of the audience through interactive or compelling content, often enhanced by a strong call to action.